Maximiliano Nicolelli

Maximiliano Nicolelli

2017 – to date
HYDRA ADVISORY
Boutique Advisory Firm in the Luxury Sector – Milan, Italy
Founder and Managing Partner
• Provide advisory on brand strategy and business development opportunities in the premium and luxury industry • Creation and roll-out of omnichannel distribution strategies internationally
• Definition and implementation of global marketing plans
• Investment advisory to brands and investment institutions in the luxury sector

2014 – 2017
OLIVIER THEYSKENS
Women’s Luxury Brand (former chief designer at Rochas, Nina Ricci and Theory) – Paris, France
CEO
• Established and implemented vision and strategic business plan for the launch of the brand internationally • Defined global commercial development strategy
• Set up supply chain organisation and teams
• Delineated merchandising, marketing and communication strategy
• Coordinated financial partners and fund development programs
2014
LA PERLA
Women’s Luxury Lingerie Brand – Bologna, Italy / London, UK
Global Business Development Director
• Responsible for the global development and P&L of Wholesale, Franchisee and Travel Retail channels (~45M€)
• Redefined and reposition international wholesale distribution increasing brand image and profitability
• Planned and executed direct business take-over in Middle East and Asia and established 2 local subsidiaries
• Managed 4 international showrooms and wholesale, franchisee and TR sales activities, guidelines and marketing plans
• Managed 11 direct reports
2012 – to date
ESSEC Business School
MBA in International Luxury Brand Management Program – Paris, France
Visiting Lecturer (International Strategy in the Luxury sector)
• Visiting lecturer, Admission board member and Mentor
2012 – 2014
ESTEBAN CORTAZAR
Women’s Luxury Brand (former chief designer at Emanuel Ungaro Paris) – Paris, France
Managing Director
• Launch of brand, set up and implementation of long term vision and five year business plan
• Planned and implemented international wholesale distribution network establishing relationships with key retailers (Barneys, Aishti, Lane Crawford, Net-a-Porter, etc)
• Implemented e-commerce business after the successful launch exclusively on Net-a-Porter.com
• Planned international sales campaign, marketing, communication and PR activities
• Established production and supply chain organization to support sustainable growth
• Defined investment plans (external investors) and managed acquisition process
2009 – 2012
LOUIS VUITTON MOËT HENNESSY
Leading International Luxury Group (Moët Hennessy division) – Paris, France
Development and Strategy Manager for USA, Canada, Latin America, Caribbean, Middle East and Africa
General Management
• Responsible for the consolidated regional P&Ls (Net Sales: USA 320M€, LatAMEC 70M€)
• Elaborated and implemented Maison’s strategic five-year plan across international markets Commercial/Business Development
• Repositioned distribution and product portfolio achieving positive growth in over 15 key markets Supply chain/Operations
• Piloted international customer service department for USA and LatAMEC (8 commercial assistants)
Marketing/Communications
• Managed local brand strategies (Yearly Budget: ~70M€): new products, communication and advertising campaigns Finance
• Managed and monitored investment budgets and pricing guidelines across regions ensuring optimal allocation Human Resources
• Managed 10 direct reports
Legal
• Developed and approved contractual agreements with international partners and distributors

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