![WANG YANG](https://ceida-france.org/wp-content/uploads/2023/10/WANG-YANG-400x400.jpg)
Introduction:
Founder / Design Director of Kieferzapfen Design (Shanghai / Berlin)
Founder / Chief Designer of designer brand YAANG life
Co-founder of the multi-media sensory culture space Liangshe
As a well-known cross-border designer in China, Wang Yang has won the German IF Product Design Award and many other awards. She has also collaborated with many international brands, such as Swarovski, Zwilling, Disney, H & M, ELLE, Van Cleef & Arpels, etc. The designer brand YAANG Life, founded by Wang Yang, has become the most influential and representative original home decor brand in China.
Wang Yang graduated from the high school affiliated to the China Academy of Art, and earned her BFA degree in figure drawing from the Chinese Painting Department of the China Academy of Art. In 2000, she went to Germany, where she lived and worked in Hamburg and Berlin for a long time. During her time there, she held several solo exhibitions and participated in various art design projects.
At the end of 2006, Wang Yang returned to China and founded Kieferzapfen Design, insisting on providing integrated products and space design solutions for customers with an original design attitude. In 2007, she founded her independent designer brand YAANG Life. The brand provides all kinds of original furniture, household appliances, lamps and other daily necessities, dedicated to bringing people a great life experience that is full of surprises.
In 2018, Wang Yang co-established a multi-media sensory cultural space, Liangshe. The project is based on the concept of the prosperous Tang dynasty and integrates traditional Chinese culture, food, music, dance, theatre and modern multi-media forms. Through the intersection of art and technology, the six senses of "eyes, ears, nose, tongue, body and mind" are recreated to construct a profound and subtle sensory and conceptual experience. By combining avant-garde culinary creativity with high-tech methods and visuals and music, Liangshe provides users with an unspeakable ultimate enjoyment and sensory experience.
With her many years of experience in Europe, Wang Yang has formed a diversified and open mind. She tries to convey the designer's own traditional oriental spirit and contemporary lifestyle through her products in the form of Western fashion and luxury. She expresses her personal design philosophy and taste of life through the use of language and form that are both familiar and unfamiliar to the public.
Many of Wang Yang's design works have been collected by major art galleries and museums. A large number of domestic and international magazines, newspapers and TV stations have interviewed and covered Wang Yang and her designs.
Work experience:
In 2006, Wang Yang founded Kieferzapfen design
In 2007, Wang Yang founded her independent designer brand YAANG Life
In 2018, Wang Yang co-established a multi-media sensory cultural space, Liangshe
Education:
China Academy of Art
Honor list:
iF Germany Product Design Awards
2022 Top 10 Most Influential Designers of the Year by GPDP AWARD, France
2022 Innovation Prize for category of Commercial Space by GPDP AWARD, France
2019 a&d Architectural and Interior Excellence Awards
2019 Netease Modern Attitude Crossing Awards
2018 Hurun's Best Favourite Chinese Designers
2016 Most Successful Design Awards
2016 Shanghai Art and Design Exhibition Designer Award
2014 China Habitat Design Promotion Award
2013 - The Victorian Government of Australia awarded Wang Yang as "Melbourne - Travel Ambassador"
2013 Ranked among the most influential architectural and design elites in "AD100" China
2012 Marion Smart Sanitary Ware won the German iF 2012 Product Design Awards.
In 2012, a number of products won Germany's "Asian Design Excellence Award"
2011 "iHome Pioneer Designer" Award
2011 Awarded "Advanced Individuals for Women's Achievements in Shanghai"
2010 Hong Kong "40 Under 40" Greater China Distinguished Designer Awards
2009 named as the top ten outstanding young designers in Shanghai
2009 Selected in China's Design Industry's 100 Young People List