As the first flagship store in Shanghai, ランド楽市 is located in Huaihai Middle Road, one of the most prosperous commercial streets in Shanghai. The project is built by M21 design center. The design aims to present a visual explosion point and create a new landmark of the trend of medieval culture in Huaihai middle road for customers.

The designer combines the innovative consumption mode of Zhonggu store, takes the natural landscape as the creative inspiration, takes elements such as yellow sand / Gobi / sandstone / Desert as the expression of artistic language, focuses the aesthetic visual experience in the store, and brings consumers a new immersive shopping experience.

01 Exhibition area

When doing the design of this case, the designer started from the subject matter of this design - middle antiques. Middle antiques themselves are a kind of imported goods, which came from distant Japan across the sea, carrying a profound heritage. They are collected and sold in a new attitude. This is also a process of meeting and reshaping after collision.

Based on the cultural background behind it, the designer extracted core design elements such as "Gobi", "quicksand" and "desert", formed various collisions, wrapped the content with forms, interpreted the medieval store from a new perspective, and led consumers to cross regional space and time, through collision, integration and reconstruction, bursting out infinite possibilities in their steps. The elements of "quicksand" are used to link different areas. Light and shadow shuttle through the space like water waves, with a sense of mystery shining through the dots.

02 Treasure Pavilion

What the medieval store sells is not only pieces of medieval objects, but also the artistic flavor from all over the world brought by the medieval objects. The designer has created a light and shadow flowing display space for the medieval objects. Being in it, it is like being in a dreamlike trend Art Museum. Following the medieval objects step by step, we go deep into the collection palace to explore each precious collection, which is like a treasure hunt that impacts the senses.

Considering that the audience group is mostly female consumers, and in combination with the diversity of commodities, the dynamic line design adopts flexible line design to increase the purchase pleasure, and non single purchase line with both internal and external repair, so as to realize a whole closed chain from eye-catching to comfortable enjoyment, and then to perfect harvest.

03 Art Center

Collections are also isolated. Each collection carries a different past. In order to make these medieval objects from afar have a better display effect and bring consumers a better immersive shopping experience, designers have created an aesthetic space full of artistic atmosphere in the collection area. Linear lighting creates a magic mirror corridor, which is deep layer by layer and full of experience and ceremony.

04 VIP Lounge

The independent private VIP space is like a medieval noble palace with noble and elegant atmosphere. The retro colors, luxurious decorations and mysterious atmosphere create an incomparably quiet and relaxing rest space.

05 Locker Room

The changing room space as a whole echoes the vast and solid natural images such as Gobi and desert, and conveys a gorgeous and introverted atmosphere through color and material.