Guanchao
Description
From the four seasons to time, from space to spirit, in the case of "“Guanchao” Store for Bird's Nest", M-Design Group follows the Oriental philosophy, follows the profound interpretation of brand culture, and quietly transforms things into the flowing nature. Although the space is frozen, the four times but the flow. Here, people talk with the time, feel the culture, touch the years, and nourish the spirit.
The location of the “Guanchao” Store for Bird's Nest, formerly known as Guangzhou Panyu Historical Protection Park —— Xifeng Courtyard Cultural and Creative Industrial Park, has become one of the most treasures through the transformation of "historical protection and repair as old". The insight, based on the site culture, starts with the investigation of the nest products and the accurate capture of the brand character. MDG takes the mirror from the nature, so as to deconstruct the brand culture gene through the story line."Nest, sunny, shade, snow, cinnamon, we hope to implant in this fixed space. Every stop, every circulation, is the freeze of the present, but also for the future yearning awakening.”
"From the crowded online traffic pool to the offline experience space, consumers' attention is undoubtedly the focus of the brand."Relying on the hidden culture carried by the space, the designer arouses the emotional resonance of the experiencer through the construction of images. In the natural scene, man and space thus have a story. Take the environment to view the nest, and the heart returns to everything. Invisible, the unity of man, nature and time feeds back the transmission of the brand spirit.
To the natural way for the leisurely environment, the designer in one environment, weaving Zen. People enter the meantime, namely the entry. View the swallow nest scene, appreciate the bamboo in the painting, feel the atmosphere is quiet, from the body to the heart, from the comfortable sense of belonging.