Guangzhou heshenghui is located at chuangxiang Road, Zengcheng, Guangzhou, above Guangdong, Hong Kong and Macao Bay area, and at the intersection of Xinxin Avenue and chuangxiang Road, covering a population of 500000 within 5km. The project covers shopping centers, Grade A office buildings, five-star hotels, and international entrepreneurship centers, with a total construction area of 310000 square meters, a commercial area of 138000 m, two underground floors and three above ground floors, and is positioned as "the first pan entertainment and fashion complex in South China".

Guangzhou is also one of the cities that started the night economy earlier in China. It has an excellent business gene and has always been known as the "city that never sleeps". Based on this background, the project improves the brand image by extracting exclusive symbols, combing the project and brand, and combining logo design. At the same time, it has unified the overall style of the commercial space and the characteristics of each district, improved the problems of the original single moving line through the creation of multiple economic points, and brought the first "deep immersion" changeable scene theme block to Guangzhou East