Description of the Ligne Roset Exhibition Hall Design

项目名称：ligne roset展厅

Project Name: LIgne Roset Exhibition Hall

项目面积：350平方米

Project Area: 350m²

设计周期：一个月

Design Period: one month

完工时间：2021年9月

Completion Time: Sep., 2021

设 计 师：梁瑞雪 吴杨武 田唯唯 陈中良

Designer: Liang Ruixue, Wu Yangwu,Tian Weiwei, Chen Zhongliang

设计单位：重庆微观室内设计有限公司

Design Company: Chongqing Micro Interior Design Co., Ltd.

该项目位于红星美凯龙商场之内，从设计一开始，我们和客户就有一个共识，销售动线是最重要的。我们和客户研究得最多的也是平面布置和销售动线。

The project is located in the Red Star Macalline Shopping Mall. From the beginning of the design, we reached a consensus with our client that the sales lines are the most important. The most we talked with our client is also about the plan layout and sales lines.

我们事先跟客户一起根据之前的销售情况列出主打陈列产品，然后根据这些产品进行平面布置和销售动线的设计。该店面位置较好，位于商场主入口较近的位置，同时旁边有商场的总收费台，那么该处毫无疑问地成为店面主入口。同时我们观察了其他商家的销售情况，附近有人气极旺的其他商家，但不是家具品类，我们在对着该商家的位置也设置了大门，可以吸引更多的客户达到引流的目的。

We list in advance the main display products according to the previous sales situation with the client, and then design the plane layout and sales lines according to these products. Located near the main entrance of the shopping mall, the store enjoys a preferable location, and there is the front reception desk of the shopping mall next to it, so this place will undoubtedly become the main entrance of the store. At the same time, we observed the sales of other shops and found that there are other shops nearby that are extremely popular, but not furniture. We also set up an entrance facing that shop to attract more customers.

店面内部的布置，我们设置的路线是，让客户从入口进来以后，可以很自然地在店面内行走到各个角落，可以把所有产品都看到。我们的布置是形成一个一个的小组团，而这些小组团是有场景模拟性的，它们会让顾客能够产生身临其境的联想，关于自己家美好效果的产生联想。

As to the internal store arrangement, we set the route so that the customers can naturally walk to all corners of the store after they enter the store from the entrance to see all products. Our arrangement is to form several small groups, and these small groups are scene simulation. The customers will conjure up immersive associations, the associations about the beautiful effects of their own home.

空间视觉效果上，思路的出发点是：产品是主角，空间是为了衬托它而存在的。我们做了几种不同的风格调性，配合不同的家具产品，这样可以使客户认识到：ligne roset的产品可以用在很多不同风格调性的空间里。

In terms of spatial visual effects, the starting point of the idea is that the product is the protagonist, and the space exists to set off it. We have made several different styles and tones to match different furniture products, so that customers can realize that ligne roset's products can be used in many spaces with different styles and tones.

我们用了侘寂、现代、轻奢、法式等风格调性。在主入口那个最重要的组团，我们选用了侘寂的风格。因为旁边的商家都是精致、奢华的调性，我们可以与它们有明显的差异化，吸引人们注意。同时因为为了烘托写意空间家具的特性，我们在这里用了大量的曲线，从工期、造价、施工难度等因素考量，侘寂风都是比较合适的选择。

We used several different styles including the Wabi-sabi, Modern, Light Luxury and French style etc. At the most important group at the main entrance, we chose the style of wabi-sabi, because the nearby shops are all exquisite and luxurious in style, we can clearly differentiate from them and attract people's attention with wabi-sabi style. At the same time, in order to highlight the characteristics of freehand space furniture, we use a lot of curves here. Considering factors such as construction period, cost, construction difficulty, etc., Wabi-sabi style is a suitable choice.

因为有几种不同的风格调性，所以它们之间如何和谐共存、以及如何自然地过渡，就是很重要的问题了。我们采取的手法是造型局部穿插、色彩基本统一，这样可以比较完美地解决谐调的问题。

Because there are several different styles, it becomes a very important issue to realize harmonious co-existence and natural transition of these styles. The method we adopted is that the shapes are partially interspersed and the colors are basically unified, so that the problem of harmony is solved perfectly.