PRIMARY FUNCTION:

Sauce  调味酱

UNIQUE PROPERTIES / PROJECT DESCRIPTION: 唯一属性/项目说明：

本案是一款产自广西黄姚古镇的调味酱新包装，属于当地特产，因其悠久的历史和独特风味深受人们喜爱，同时古镇也是一处4A级旅游区，本产品将以手信形式被世界各地的游客带回家，也把这里的故事传播到各处。

This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.

INSPIRATION 灵感来源：

由当地人文建筑和自然风光为创作元素，用三层雕刻纸张的方式叠加形成“外-中-内”的围合立体包装图案，显示出传统中国庭院三进式构成一个家的意思，把此礼品作为连接家族亲情的信物，突出以和为贵的传统文化精神。

Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard Ternary to form a home. This gift is used as a token to connect family affection, highlighting the traditional cultural spirit of peace.

RESEARCH ABSTRACT:研究摘要

这个设计是一个全新案例。客户表示，调味酱在中国随处可见，虽然家家必备但可选性很大，本案作为一个地方特色产品难以从众多同类产品中脱颖而出。所以我们决定做些改变：将当地历史文化与自然风光分层叠加，以显示层层递进的亲情纽带，围绕“常见但必不可少”的概念，重新打造一款连接心灵与家庭的包装。

This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So we decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".

CHALLENGE:挑战

1、这款礼品包装的最大难点在于分层镂空雕刻纸张，还需要严丝合缝的拼成一幅完美的历史文化图案，且有近实远虚的透视效果，团队在测试阶段始终觉得达不到预期。

2、最后开创性的采用错层印刷的方式解决了问题。

1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.

PROJECT DURATION AND LOCATION: 项目工期和地点

该项目于2021年9月开工，2021年11月竣工。设计在深圳完成，打样在深圳，生产在广西。

The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.

TAGS / KEYWORDS标签/关键字

地方特产、调味酱、礼品、连接、家庭和心灵、历史底蕴

Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details

OPERATION / FLOW / INTERACTION:

操作/流程/交互：

设计师试图用传统文化来打造新的调味酱品牌影响力，这正是我们此款礼品的包装初衷。设计师通过对历史和当代生活场景的研究，结合当地文化特色和传说典故，采用新的视觉融合技术，把经典与现代搬进了同一个盒子里。

Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of our gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.

年鉴部分描述：

设计师将作品用三层镂空剪纸形式拼成一幅生动的生活场景，第一层是门楼、牌坊和桥梁，代表对外的连接；第二层是亭台楼榭和工厂，代表本土生活；最内层是山川，代表稳定的依靠。由此构建出本产品在“家”的概念中不可或缺。

The designer uses three layers of hollowed out paper-cut to form a vivid life scene. The first layer is the gatehouse, archway and bridge, representing the external connection; On the second floor are pavilions, pavilions and factories, representing local life; The innermost layer is mountains and rivers, which represents the dependence of stability. Thus, it is constructed that our product is indispensable in the concept of "home".

本案是一款产自4A级旅游景区广西黄姚古镇的调味酱伴手礼包装。拥有220年的独特酿造工艺使其成为当地特色产品，深受人们喜爱。本产品将以旅游纪念品形式被世界各地的游客带回家，也把这里的故事传播到世界。

外包装设计灵感来源于中国传统建筑“三进式院落”。由当地人文建筑和自然风光为创作元素，用三层雕刻纸张的方式叠加形成“外-中-内”的围合立体包装图案，而内瓶设计灵感来源于古镇巷子里的青石板路，每一块青石板都是时间的见证和历史的沉淀，也让本产品拥有了更多故事。

作为古镇的伴手礼，我们希望游客带走的不止美味，还有这千百年来的古镇故事。

This case is a seasoning sauce souvenirs package produced in Huangyao ancient town, Guangxi, a 4A scenic spot. With 220 years of unique brewing technology, it has become a local characteristic product and is deeply loved by people. This product will be taken home by tourists all over the world in the form of tourist souvenirs, and also spread the story here to the world.

The outer packaging design is inspired by the "three entry courtyard" of Chinese traditional architecture. Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner". The design of the inner bottle is inspired by the bluestone road in the alley of the ancient town. Each bluestone plate is the witness of time and the precipitation of history, which also makes this product have more stories.

As a souvenirs of the ancient town, we hope that tourists will take not only delicious food, but also the story of the ancient town for thousands of years.