Introduction:

JIN ZHONGCHEN

"New Beauty" Space Design Researcher

MOSOM Moson Design Founder/Chief Designer

Contemporary famous designers. He has been deeply involved in business and pan-American industry for many years. He has established an effective system in the balance between business and aesthetics, the integration of design and operation, and the management of cost and return. He is famous for his multi-dimensional logic, elegant quality and emotional temperature.

He firmly believes that in the contemporary fashion consumption environment, designers should realize "new beauty" through space, and design should not only pay attention to customers, but also pay attention to "customers' customers". He insists on starting from the psychology and needs of consumer groups, excavating the commercial penetration and emotional appeal of design to scenes, and deducing fission links of different scene modes to assist the sustainability of commercial value and brand influence. His works show the characteristics of informal style, nature and eternity.