Introduction:

College art design full-time teacher, Cupmystery Pursing LLC, Xiwish Trading (Shanghai) Co., LTD., Sichuan Pusheng Design Co., LTD., Quanzhou Pusheng Ceramics Co., LTD., American shareholders, executives, design director.

Many news media have reported the industrialization leader of non-legacy literature creation. (Sina, IFeng.com, Global Network, Jiangxi Network Broadcasting and Television, Shandong Network, Sohu Network, Tencent Network, NetEase, Sina, China People's Daily, China China Network, etc.).

Senior illustrator, product designer, brand founder, professional teacher of art design university, double teacher, professional member of Shenzhen Illustration Association, senior advertising designer, senior interior designer, full-time teacher for many years, with rich teaching experience and class management experience. He mainly studied online art design, commercial illustration design, animation design, brand image design, and other professional directions, published several articles in public journals, participated in the teaching ability contest, and won the provincial first prize; He Guided students to participate in competitions and won many honors; Won the honor of excellent class tutor for many times.

He has nearly 20 years of teaching experience in art design and rich practical experience in projects. However, the key that makes its design unique is derived from the research of culture and art in the past 20 years, especially the research of intangible cultural and creative topics. Based on Sichuan Province, rich in intangible heritage and cultural and tourism resources, Teacher Xu believes that regional advantages can be used to integrate exploration and research. After years of research energy, such consideration has proved correct. Xu Yanyuan presided over or participated in the completion of more than 10 national, provincial, and municipal non-legacy research projects, such as "Research on Cultural and Creative Design of Sanxingdui Bronze Mask under IP Cultural Background", "On the protection and inheritance of Sichuan Qiang Embroidery", "Application and Research of Chinese ink Painting techniques in cartoon design", "Inheritance and Development of Mianzhu New Year Pictures", and compiled the 14th Five-Year Plan teaching material "Cartoon" IP Image Design, and thus won many scientific research awards. At the same time, Xu Yanyuan also led the team as a mentor to help students win many provincial cultural and creative design awards, such as "Sichuan Tourism Design Competition" and "College Student Advertising Art Competition".

Engaged in nearly two decades of senior designers, and educators, thinking perhaps in business can also bring some breakthroughs. During the horizontal research, I came into contact with many e-commerce companies in need of creative design breakthroughs and cultural and creative product design. Because Xu Yanyuan is proficient in cultural and creative IP design incubation and visual design of e-commerce stores, she was recognized and served as the chief designer of CUPMYSTERY/PURSING international brand in China and the United States.

The brand joined hands with Luo Yonghao, Hu Bing, Sihuo sister, Liu Xun, and other stars to participate in product sales activities, fashion and lifestyle products were widely sold on Tmall, Taobao, and Jingdong, and led the team to register 40 works to create "Sofa Panda" and "Super. "Annie and her Animal Friends" and other creative IP successfully created tens of millions of sales, among which the "Sofa Panda" IP derivative products designed by the company also won first prize in the 2020 Chengdu Gift Tourism Product Creative Design Competition; His design works won the finalist award of Shenzhen Museum Cultural and Creative Competition.

The design works are sold in the Sanxingdui Museum, Chengdu Museum, Gansu Museum, ITO Yanghuatang, Xinhua Wenxuan Bookstore, Jiangui Bookstore, Internet Red Wen Hotel, Panda Post Office, and so on.

For CUP MYSTERY brand won the Chinese regional ranking many times: Top 10 brands of animal cups, top 10 brands of insulated cups, top 10 brands of insulated cups, top 5 brands of insulated cups, top 10 brands of straight cups, top 10 brands of non-slip cup, top 10 brands of non-slip cup, top 10 brands of imported glass, top 10 brands of imported glass, top 10 brands of cartoon cup, top 10 brands of cartoon cup, and top 10 brands of cup.